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5 Social Media Tips for Artists

As I described in previous articles, Social Media is one of the biggest ways to connect to your audience. It is also a way to capture the attention of promoters, publishers, booking agents, labels etc. These all consist of people that could be your audience, as fans of your music, but they also look at the marketing potential and of course the profit potential of the artist and their music. When you are a popular artist with big hits already, it doesn’t matter so much what and how you put things out on the internet, you have already established a fan base. But how do you grab the right attention, when you are just beginning? Aside from an entire social media strategy, here are a few important tips on how to use social media channels.


1. Be authentic. Don’t try to create a certain image, just for social media, to be more loveable or to gain more followers or likes. Just be yourself. Your music also reflects who you are. You don’t want that to clash with an “online persona”. Make sure you have your information in your bio and that links are active.

2. Make sure that the balance between your own posts and reposts/shares is correct. When you are still in the process of building a following, give those people posts that are about you and from you. Don’t have your entire feed consist out of other people’s posts, quotes (unless a quote out of your lyrics or something) or memes.

3. It’s ok to mix personal and business posts. It doesn’t only have to be about your new music, or shows. Let the potential fans see that you are a person that they can relate to. Who does every day things. Let them get to know the person behind the music as well. They may start listening to your music, because they like the person. But here also counts, make sure there is enough balance between personal and business. After all, you are trying to promote your art first.

4. There’s no need to use every social media channel there is. If you have one or a few that work great for you, stick by it. If you are comfortable using Twitter and build a following on there, there is no need to force yourself to do the same thing through a channel that you are not feeling comfortable with. Focus on what works for you and use that to build and promote with.

5. If you have someone managing your social media channels for you, make sure that’s known, or that they only handle things out of your name and person. This way you keep your authenticity, even if someone else is helping you maintain your channels.


These are 5 basic things that will help you create your online presence on social media in a consistent way. Too much contradiction as a beginning artist, will only ensure people will lose interest and quickly gravitate towards the next big thing or highlighted artist. If you don’t have an entire strategy, using your social media channels with the above given advice will get you a long way.

 

The DO’s and DON’Ts of Networking

Networking, a term, over-used in this day and age of the internet and social media. A lot of people use social media for “networking” yet have its definition totally wrong. Pushing your work onto somebody, spamming people with links, is not “networking”. When the term networking is used in reference to some type of business, it definitely is being misused, or even abused.

Back in the day, (read: before there was internet / social media) you mostly built your network on your work, things you could show for, your actions and referrals from people you work with. Now, a lot of networking is done through the internet, specifically social media.

Social media made it easier to connect to people, all over the world. Connecting is not equal to networking. This is where the mistake is made. In any type of industry, networking requires mutual benefits from collaborating. It’s not a one-way street. You can’t make a connection, if the other side doesn’t connect with you. Social media can be used in different ways. One can use it to listen, to send, or to do both. It can be used to act, interact and react. According to the business dictionary, this is the definition of networking:

Creating a group of acquaintances and associates and keeping it active through regular communication for mutual benefit. Networking is based on the question “How can I help?” and not with “What can I get?”

Applying that to social media, in my experience, more people are focused on the latter question of above definition. People send out work of their own, without interacting, or showing interest in what the other person does. This is not the most effective way to gain valuable business. Below I’ve summed up my opinion of the most important Do’s and Don’ts.

The DO’s of Business Networking:

  1. Show interest in the person (and their work) who you are trying to “network” with.
  2. When you connect, introduce yourself and your work in a professional way.
  3. Make clear how you can be beneficial to each other. What do you have in common, which mutual interests do you have?
  4. If your goal is to work together, have your solid ideas ready.
  5. Maintain a relationship, keep communication open, see #1: keep showing interest.

The DON’Ts of Business Networking:

  1. Do not address a person for the first time, by talking about yourself and your own work instantly.
  2. Do not spam with links or push work all the time.
  3. If the goal is to work together, be clear about what you want, do not let the other person wonder what you mean or guess about your intentions. (See #4 of DO’s, have your ideas ready.)
  4. Do not tell/ask the person what THEY can do for you.
  5. Do not put a deadline on the communication. Be patient.

Social media made a lot of definitions unclear or even redefined certain terms, such as business, networking, connecting but also friendships, relationships and other terms on a personal level.

If you reach out to someone, please make sure to use proper terms. If it’s just for feedback, just say so. If you are “networking” make sure you know what the person does and how you can help each other. And of course, attend actual networking events where you can mingle and meet people in your industry, in person. Make sure to present yourself in the way I have mentioned above. The DO’s and DON’Ts qualify for both online and offline.

“The currency of real networking is not greed but generosity.” –Keith Ferrazzi

If you need any help setting up a (social media) strategy plan or want advice on how to approach people in a professional way, let me know. You can reach me through the contact form or through info@paykolmus.com.