Journalist • Consultant • Artist Manager

About Me

The music scene changes all the time. It’s a competitive industry and different people struggle with the different aspects of it. I have been active in the music and entertainment industry for the past 20 years. Having a musician as a father put me in that scene at an early age. I’ve been a studio and performing artist, hosted my own radio show and as a DJ, I’ve released promotional mixtapes for artists.

As a music journalist, I have interviewed artists, DJ’s and producers such as Public Enemy, Ice Cube, Dwele, Little Dragon, Nas, Ne-Yo, Black Thought (The Roots), Raekwon (Wu-Tang Clan), DJ Premier and Vince Staples. As well as important industry people such as Claude Zdanow (Stadiumred) and Rob Stone (The Fader). My resume also includes actors and comedians like Kevin Hart, Charlie Murphy, and Romany Malco. My journalistic experience led to also being a host, moderator, and speaker at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE).

Having a background that includes marketing degrees, in combination with having worked in different areas of the music industry, I have built an entire network consisting of artists, managers, labels, booking/talent agencies and more. Because of this diversity and the expertise that I have built over the years, I am able to advise artists and help them strategically brand their name and art. To do all this, together with partners, I have created STICK Management, a global management company, handling the business of several artists and other talents.

Ask Me


How do I release music? How do I find the right label? What should I consider when working on collaborations? These are examples of questions that artists often have but don’t have the answers to. I can provide help regarding releasing your music, dealing with labels, collaborations, and other related topics.


How do I promote my name and music? How do I get more shows or get my song played on the radio or TV? Nowadays there are so many ways to put yourself out there. It is important to understand when the right time is and what the right channels are, for you, in order to make a significant impact, in between all of the competition. I can help you put together a strategy for branding your name and music.


Do I need a manager? How do I find the right manager? How do I handle certain business inquiries? When you don’t have a manager, it is important to conduct yourself in a professional manner. Working with a structure and knowing how to handle difficult situations or negotiations can be the difference between becoming successful or not. I can help you establish if or when you need a manager. I can also provide help with structuring your business affairs such as dealing with accounting, contracts, deals, how to handle and negotiate for bookings etc. You can also contact me for management possibilities through STICK Management.

Book Me

Host, Presenter, Moderator

My years of journalistic experience expands to being a host, presenter and moderator at several international (music) festivals and conferences such as Amsterdam Dance Event (ADE). Doing the research, knowing how to make artists feel comfortable and relating to the audience as a fan myself, makes it easy for me to smoothly flow through a Q&A between an artist and their fans. Having been around high level industry players, has me connecting on their level one on one, making for great conversations with valuable information and knowledge for the audience.

Sharing Knowledge

Having 20 years of experience in the music and entertainment industry, I am able to share my knowledge and expertise through panels at conferences and festivals, or through workshops.

For all bookings please use the contact form below.

Get in touch


Over the years Pay has become an important part of our moderating team at international hip-hop conference ADE Beats. If you are looking for a professional to host your Q&A’s and panels, you definitely want to roll with Pay. She is an experienced journalist and interviewer and always goes the extra mile, and knows how to keep conversations lively and on track and engage the audience as well. Also, she is a very social person and cool to be with, so if you have the opportunity to work with her, go for it.

Saul van Stapele
Saul van StapeleDirector ADE BeatsADE Beats
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